European Camping Group (ECG)

European Camping Group property


Direct investment

Direct investment generated through third-party commitment: demonstrates benefits of our portfolio construction

Key Stats

  • ~£9.5 million investment alongside PAI Partners
  • Investment through PAI Europe VII as well as a direct investment
  • ECG is the fourth direct investment made alongside PAI Partners
  • Building on a strong relationship with PAI Partners
A leading European operator of premium campsites

Scale platform

More than 22,000 units in more than 310 sites across Europe, operating through a portfolio of premium brands:

  • Homair Campings Villages
  • Palmiers Ocean
  • Roan Camping Holidays
  • Eurocamp
  • Al Fresco Holidays
  • Marvilla Parks


European outdoor accommodation market has generated resilient growth, including through the global financial crisis (GFC).

Multiple levers of growth

Multiple organic growth drivers and mergers and acquisitions (M&A) opportunities in a fragmented market.

Track record

ICG Enterprise Trust, PAI Partners, and ICG plc have track record of successful investments in the space.